The Primetics Book Club – Broadening Our Business Knowledge

Here at Primetics, we always like to learn about new ideas and think about what we can do even better. As a team, we love exchanging ideas and engaging in lively discussions about all things agriculture, software and business. We also believe in the power of reading to broaden the mind, develop people as individuals and create successful businesspeople. That’s why we started up the Primetics book club.

Each session we decide on some books we want to look at and choose a couple of people to read each book. Then at the next session we share what we’ve read and discuss the key ideas and things to take away. We see this as a great way to develop as a team and as individuals.

Here are the books we’re reading right now…

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

Verne Harnish

In this book Verne Harnish lays out a range of best practices for running a businesses and adding value. Written in 2002, it’s a bestseller that’s renowned for its sage advice on running companies. It includes examples and case studies from some top firms, as well as the author’s famous One-Page Strategic Plan.

Mastering the Rockefeller Habits

Death by Meeting: A Leadership Fable…about Solving the Most Painful Problem in Business

Patrick Lencioni

Described as “business fiction”, this book is an entertaining, fictional account that illustrates the “meeting problem” and demonstrates how to solve it using a different framework for business. The book humorously criticises unnecessarily long and protracted meetings that aren’t necessarily effective. It should certainly make for an interesting read!

Death by Meeting

The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness

Professor Steve Peters

The Chimp Paradox was written by English Psychiatrist Professor Steve Peters who is known for working with the British cycling team. It is all about personal development and how to manage your thoughts and emotions to be as successful as you can, and covers effective teamwork as well. We’re interested to read about our ‘inner chimp’ and how we can control it!

The Chimp Paradox

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Eric Ries

This book is all about the modern approach to business: being flexible, adaptable and focusing on what your customers really want—with the minimum viable product. The lean approach of testing your vision and product continuously and adapting and adjusting has similar principles to the agile software development that we are adopting more and more here at Primetics, so it should be interesting to see what else we can learn from Ries.

The Lean Startup

We hope that we can glean a few pearls of wisdom from all of these business experts and apply them in our everyday work here at Primetics. Furthermore, the book club is an exercise in collaboration and development for our team, helping us all to grow, together and as individuals. So far, it’s been a great success!

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