New identity for agribusiness software leader

Cultura Technologies, leading provider of agribusiness software, has announced the launch of its new company, Primetics. Focusing solely on SMEs in the agribusiness sector, Primetics will better serve the specific needs of midmarket customers.

“Primetics is part of an established business providing market leading software such as Compac Gold, Generation, and KIT. The move to become part of a family of brands within Cultura means we have more autonomy and can get closer to our customers,” says Leigh Roberts, Director of Sales and Operations of Primetics.

Leigh was keen to point out that despite its new focus and identity, Primetics is still very much a part of Cultura, “Primetics are software specialists in the SME market, with a team of vastly experienced experts who understand technologies and the challenges faced by customers in the industry. We are still keeping all the knowledge and experience that established us as the leading provider of agribusiness software and will continue to do so”.

A core part of Cultura’s strategy is to empower each business unit to have greater control while sharing best practice throughout the group. As a result, Primetics will retain all the support from the rest of the company while having the freedom to make changes to benefit its core customers.

Sourcing software that has been specifically designed and developed to support current and future needs, can be seen as a huge challenge for many agribusinesses. However, Leigh says that is exactly what Primetics can offer, “our growing portfolio of services and solutions help SME agribusinesses to plan and manage the challenges faced both in the back office and out on the field, improving efficiencies, as well as enhancing those all-important bottom line figures,” he said.

Leigh commented, “More and more agribusinesses are embracing the benefits of software to meet ever increasing demands as the population rises. This is where we come in”.

The Primetics team look beyond the current issues and strive to anticipate the future and how technologies can help. Customer collaboration is crucial to both Primetics and Cultura. Through this continual two-way relationship the team can better serve customers, delivering indispensable software to support them now and as their business evolves.

Cultura Technologies UK supply operations of all sizes throughout the globe with dedicated agribusiness software solutions that enable owners and managers to leverage technology to support and grow their business. Enterprise businesses will also still be served, though this will be through a separate new division within the Cultura group.

Primetics will remain a part of Cultura and continue to focus on customer-centric solutions to enable agribusiness to efficiently produce, process, and deliver commodities.

Serving UK and EU customers, Primetics are based at the Cultura headquarters in Chorley, Lancashire and also have a key team in Perth, Scotland central to their operations.

To find out more about Primetics, please contact primetics@culturatech.com or visit www.primetics.co.uk.

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